The Marketing Plan
Co-ordination and monitoring
Track progress
Re-evaluate and revise
Balance and timing
The Marketing Plan
Evaluate the successes and failures
Lessons to be learned?
Provide feedback on the Marketing Plan
Honest discussion
The Marketing Plan
Failing to plan is planning to fail
Failing to plan constrains the potential of an organisation to reach its goals
It has the potential to reduce costs, make an organisation more responsive and flexible where decisions are transparent to everyone within the organisation
However…..
The Marketing Plan
Time, motivation, commitment, implementation, training, resources, finance and consistency are all potential obstacles to planning or rather the benefits of planning
NB Everyone has their own interpretation of what planning actually is…
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