Zara: IT for fast fashion
Zara business culture
Two words summarize Zara's competitive advantage: Fast & Efficient. Zara's first CEO José María Castellano Ríos established a clear business idea that represents every effort Zara's management exerts today: "Link customer demand to manufacturing, and link manufacturing with distribution." In a basic sense Mr. Castellano wanted his every critical element from Zara's Supply Chain (SC) interconnected and sharing information real time.
Decentralize decision making. …
