In this paper we will discuss the article "How Well Does Wal-Mart Travel". This article talks about how Wal-Mart has adapted its marketing strategies to meet the challenges of marketing internationally. We will describe how the company adapted, evaluate the adaptation's success, and identify areas in which the company could improve their adaptation. Then we will do a comparison of the company's internal and external marketing environment.
Wal-Mart is the largest Discount Store in the United States. Its magnitude is not only recognized domestically but also expanded to International Marke…
