Otis Elevator was the world leader in elevator sales and service. Revenue for Otis was $2B in 1984. The company itself was structured regionally. They had divisions in North America (NAO), Latin America Operations, Pacific Area Operations and Transcontinental Operations. Otis was world renowned for its reliable and quality products, its superior customer service and its technology leadership in the industry. Due to these facts customers were willing to pay more and in most cases selected Otis because of its competitive advantage of having a large and highly respected service organization.…
