For this writing assignment, I have selected Digital Camera Industry, which is a somewhat new industry, and its roots derive from Photographic Equipment & Electronics Industry. Here, I plan to examine the innovations that occurred since the year 2000 and determine which company or companies have innovated and what their impact has had on the industry. Also, I will talk about entry barriers to this market and major product differentiation campaign.
Welcome to the new millennium. As you have noticed, many innovations rolled in as we entered the new century, one of them being a Digital Camera, which is currently a hot item and is on everyone's wish list. Before I go into details, let me first tell you about the Photographic Equipment & Electronics Industry. In late 1800's and early to mid 1900's, people used still film cameras that developed only black and white photos. In the mid to late 1900's, color photography dominated the market, and in late 1980's, the first instant color photo camera was developed by Polaroid. All these innovations were great, but it doesn't come close to what was developed in late 1990's and boomed in early 2000: the invention of a digital camera. …
