Conclusion
Recommendations and Implementation
Carol should consider USS as a full-time career and focus on its billing, advertising and promotion strategies as mentioned in the analysis above. Targeting the "Rich Family" and "Rich Caregiver" will enable USS to grow and maximize its profits. Carol should consider hiring another individual that will help her manage USS and its services, which will further benefit USS's growth.
USS has substantial start-up capital to penetrate the desired segment through ideal advertising and promotions. USS should contact Today's Senior regarding an article in exchange for free distribution and delivery. Thereafter, USS should purchase ads in that newspaper while giving presentations for the first five weeks in various senior homes. Upon successful implementation USS will enjoy its fruitful business.
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