My recommendation to Bill Kozy is to focus his attention in achieving global leadership by attaining to the organizational characteristics of transnational organizations. Regarding the structure of the company, transnational organizations reach superior efficiency by "building up the capability, credibility, and influence of the less powerful management groups while protecting the morale and capabilities of the dominant group." In this case we see that the Europeans and the Japanese were finding it hard to get its word out to the US headquarters and R&D. As a result it brought delays in the launching of the new products that the global market needed.…
