5. CONCLUSION
A revolution in the shopping environment is about to take place. But it won't affect all consumers and impact all retailers immediately. And it will not replace the traditional shopping completely, because there are still many traditional social shoppers. Such as women, to go window-shopping is one of their natural instincts. It is impossible for them to do shopping at home always. What they enjoyed most are the social atmospheres of the malls. They like to have a chat with the sales people, they like to try the clothes on and then do some compare. This is what Teleshopping can not satisfy them.
However, the shopping scene is changing, retailers will need to develop. Standing still carries a high risk of being disintermediated, cut out of the supply chain as Teleshopping grows. As they move into the next century retailers will have a range of options.
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