1. Introduction
Nowadays, along with the development of global economy, the consumer culture has been brought focus on more and more people. More experts attempt to find some related factors which affect consumer culture through sociological methods. It is an interesting result that consumption has been influenced by many factors such as a person family, their gender, social pressures and so on. However, may scholars still maintain that consumption seem to be an independent activity.
Consuming sport is a part of consumer culture, and it is also a special sector of consumer culture. …
