Anita Roddick - This Woman Has Changed Business Forever
Innocence, passion, simplicity, vision, honesty; these are just a few of the words that describe Anita Roddick's method that has been so successful in taking the reputation and operations of The Body Shop to the standard it adheres to today. The previously mentioned traits of Anita Roddick's management style are clearly the first thing that does/should stand out to readers, but there is another aspect to this article that really caught my attention; how outdated the article is. Though the article is still interesting and the message, (globally/environmentally conscious business), is still important, the "true" view of such business in the global economy has changed a 100 fold. Near the end the article states that "I think you can trade ethically; committed to social responsibility, global responsibility;..." the problem here is that the public, the government and corporations themselves have already began doing this, (the Nike case, Dell's Sustainability Report, Gap Inc's Social Responsibility Report, the book Natural Capitalism,), so for this article to pertain to present day and say "It's creating a new business paradigm," is a little past it's time.
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