Executive Summary
The IMC Plan that we have constructed consists of all of our objectives that we must consider and approach during our entire campaign. We have clearly identified all of the major components required to achieve our goal of promoting the Mazda3 to our target audience. Our main focus is to communicate the benefits of the Mazda3 through personal selling and event sponsorship. We will be completing this task by installing a temporary booth in high traffic locations for students around campus. …
