IV. Conclusion
In order to overcome these problems and be able to successfully implement the marketing plan for a new product development, Morris Yacht Company will have to establish a Marketing department as part of its other key business functions thus employing new people with relevant education and experience.
In my opinion the preliminary organization chart presented below is an example of the organization structure that Morris Yacht Company should establish in order to enable a successful implementation of the marketing plan and achieving the marketing objectives.
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