In this case of hosiery market in Taiwan, Glamour Girl, who manufactures and markets pantihouse with brand name "American Women" wants to enter Taiwan market. They had asked the research partners Taiwan to conduct a market research for them. Glamour girl also provided a research brief.
* Market Research brief provided by Glamour Girl
- Assessment of hosiery market of Taiwan
- Advice regarding what would be the most appropriate mode of entry
- Information relating to marketing mix decisions
- Consumer Purchasing aspects
- Place of purchase
- Degree of search
- Purchasing criteria
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