Just before the conclusion of this section, the framework built must suitable with your requirement and conditions. It may change due to different situation. A lot of purchases are made due to emotion. So, the judgement is important to analysis before the purchase. Since consumer behaviour such as psychology, sociology and anthropology will be affecting by advertisement. Therefore a deep evaluation must be taken if the impact of taken a wrong decision in purchase may be a disaster - (Buying the wrong house).
So purchasing can be think as a logical way, but human behaviour is just unique and emotional. Therefore purchasing is very complex subject, it got to be analysis before u buy, otherwise the money will be wasted on some bad decision of purchases.
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