Executive Summary:
What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with particular reference to consumer goods. Compare and contrast your findings with proposed theories and justify your conclusions.
Marketers recognized long ago that products and services couldn't be "all things to all people." Buyers have different taste, interest, goals, lifestyles, and so on. Among other things, the emergence of the marketing concept and the recognition of consumer needs and wants led marketers…
