1. INTRODUCTION
Charisma is a strange, fascinating, and ultimately puzzling phenomenon.
It converted a German postcard painter into the architect of the greatest worldwide genocide
It turned a short Frenchman into a powerful emperor that dominated European political and military life for two decades.
It transformed a Harvard drop-out student into a shrewd businessman, whose Windows® operating system now runs the vast majority of personal computers throughout the world.
Charisma is something we all know but can hardly explain. Managers learn that they need charisma to become s…
