Perceptual maps are what the customer the customer thinks of the brand, the axes of the perceptual map are the attributes of the brand and the customers perceptions are then plotted on the map. The perceptual maps help to compare attributes of different competitors.
A. Is the repositioning of the product in the simulation as you expected it to be? Why or Why not.
Yes the repositioning in the simulation was an excellent choice and what I expected, Thorr motorcycles has a very loyal high end older customer that has extra income to be able to support that lifestyle that they like. …
