Marketing is defined as a "process that includes planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges for individual and organizational objectives". The Chartered Institute of Marketing provides a typical definition of marketing: "Marketing can be seen as the major factor in a company because it's what gets it recognized by the public." Marketing is a total system of business activity designed to plan, price, promote and distribute want-satisfying products and services to markets in order to achieve the objectives of the business.
Marketing is important to a business as it allows the business to know the needs and wants of customers. Changes in these needs and wants help managers predict future needs. …
