Grade A- Mass Customization is the custom tailoring of products or services to individual customers specifications. It attempts to achieve the economies of scale seen in mass production, while at the same time achieving the scope generally restricted to craftsmen.
Mass customization promises to provide customers with all of the features and benefits
that they value, at close to the same price that they can buy generic, mass produced products. One of the key features of the value proposition is that the product will be delivered with only a minor delay. …
