Consumer Behavior and Marketing Strategy
The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how
* The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);
* The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);
* The behavior of consumers while shopping or making other marketing decisions;
* Limitations in consumer knowledge or information processing abilities influence decisions and marketing…
