In conclusion, the goal of any marketing program for either one is to find the combination of integrated online and offline tools that produces maximum sales, minimum expense and maximum profit, and therein lays the challenge to management. In the end, it is all about doing the right things to earn a decent nod from the engines. Building relevant sites that people want to visit and link to is key. The engines are happy to see you listed near the top if you deserve it. Whether you B2B folks just want sales leads that convert over months, or you B2C folks want a sale a second, its all the same to the engines. You have to earn it and there are no short cuts or tricks that work, for the long-term anyway.…
