Sport plays a significant role in cultural life. The tide of its mass growth in popularity has always been intensely covered in the press but now sportsmen and in particular footballers are under scrutiny like never before. Every look, step, night out and relationship is portrayed through a journalist's view to its mass audience.
"You might well be a professional but things happen. You might see a great game of football, which might have one incident in the game. You pick up the paper the next day and all the media have picked up on and blown up out of all proportion is that incident."
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