Conclusion
The purpose of this advert was to inform audiences that the Chrysler PT Cruiser Convertible has just been released and you should take a closer look at by clicking on their banner. In reality most audiences find this form of advertising quite aggressive. This usually results in the ad having a negative effect on audiences. Therefore I don't think this advertisement wasn't as effective as intended. After all, interfering with the content on the page you wish to view is just taking things a little too far.
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