Long Case Analysis: Elan and the Competition
I. Major economic characteristics of the Industry
A. The market size is relatively small with only 17 major ski and recreational wakeboard boat manufactures nation wide, including Australia.
B. Rivalry among the boat manufacturers is spread out from the west coast to the east coast.
C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.
D. Product characteristics: Ski boats/competition, wakeboard boats, and recreational boats.
E. Organization: Private, Publicly traded.
F. Industry: Competition Ski and Wakeboard boats.
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