Barthes views society as a dynamic construction that is perpetuated by signs of the dominant values within a culture. He implies that myths are derived from these signs, and hence these social myths come to regulate what we perceive as natural in our society. In Barthes' context myth does not refer to ancient myths. As Roland Barthes explains it, myth is a type of speech, a system of communication evoked to carry a message. Though it is not confined to written discourse, myth can take many forms including images, film, and sport. But that is not to say that these materials define myth, it…
