OPPORTUNITIES
Incomes have risen globally, so that there is more money to expend on, when primary needs are fed another kind of needs appear. Outback has to take advantage of this and enter into new markets. Related with that the increasing number of women entering the work force which means that if traditionally women have to cook, nowadays they don't have too much time for it, and so that restaurants with good quality food and family oriented are highly valued by working women. In other side demographic concentrations of people in urban areas, which make necessary to have different offers of restaurants. A good opportunity is the willingness of younger generation to try new products, we have as an example the Japanese young people. Although in Japan still remain some conservative customers, new generations are willing to try new kind of products coming for another countries. Also is very important to point out the improved international transportation, this is very important because can reduce the costs of export restaurant's assets into another international country, as we have already said. Although there are very similar firms operating at the moment in the market, US food themes are very popular abroad. In order to reduce market saturation Outback has used joint ventures with an Italian chain (Canabba's Italian Grills)
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