A COMPARABLE PRICING STRATEGY
Since ModCon is not the market leader in this segment then the leaders will most likely have created a 'price expectation' in the minds of the marketplace. In this case you can price your offering comparably to those of your competitors
EMS has the potential to become the cash cow for the company (see BCG)
CEM
In perspective of offering increased CEM services a MARKET PENETRATION STRATEGY seems to be appropriate.
A rapid market penetration for eventual market control is desired. Market entry and expanded will be achieved by high automation allowing low cost production and low CEM prices.
EMS
A COST LEADERSHIP STRATEGY is based on the concept that you can produce and market a good quality product or service at a lower cost than your competitors. These low costs should translate to profit margins that are higher than the industry average.
Promotion
A marketing brochure is completed and in circulation.
The internet as a promotional place has been explored and MoDcon has its own webpage.
ModCon need to sell its product and services much stronger.
There are two basic promotion strategies, PUSH and PULL.
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