1. Case Overview
Red Roof Inn is in an excellent example of how a company can grow in just 20 years based on a good idea and finding a segment of the market not being fully served. When Jim Trueman started the company in 1973 he wanted to offer a simple 'no frills' room with just the bare necessities to be clean and comfortable. Full service hotels are costly to build and operate, and all of their facilities and services are not always fully used. Red Roof Inns offered something that was then new but it soon won over many customers.
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