Many public polls show that consumers would prefer to choose a green product over one that is less friendly to the environment, which is considered to be a result of good marketing. But in reality the situation is not so positive. A marketing specialist Paul Bloom has said, that green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a “one-size-fits-all” strategy does not exist. For this purpose, there are several questions that managers should answer before they choose the right strategy from the green marketing matrix, and there are key elements, that should be considered before implementation.…
