Autors:
Vērtējums:
Publicēts: 01.12.1996.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
  • Eseja 'Marketing Concept in Practice at IKEA', 1.
  • Eseja 'Marketing Concept in Practice at IKEA', 2.
  • Eseja 'Marketing Concept in Practice at IKEA', 3.
  • Eseja 'Marketing Concept in Practice at IKEA', 4.
  • Eseja 'Marketing Concept in Practice at IKEA', 5.
  • Eseja 'Marketing Concept in Practice at IKEA', 6.
  • Eseja 'Marketing Concept in Practice at IKEA', 7.
Darba fragmentsAizvērt

INTRODUCTION
Ingvar Kamprad, a Swedish catalogue king, founded IKEA in 1947. IKEA is an acronym for his name, the farm and hometown, Elmtaryd, Agunaryd. IKEA has evolved over the years and has developed into a unique concept offering affordable quality home furnishings within numerous stores scattered across the globe. IKEA is guided by a corporate philosophy spelled out in the founder's quasi-religious book 'Testament of a Furniture Retailer' .
IKEA emphasizes on responding to the home furnishing needs of people throughout the world, it even changes some of its designs to suit the differ…

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