Chiquita
1Who or what to blame for Chiquita's financial difficulties?
The main reason for Chiquita's financial problems was the inappropriate management. The manager did not understand the situation in the international market in 1993 well and was not ready to change the company's international strategy regarding new quotas from EU, as it did other bananas exporter companies.
As Chiquita was greatly dependent on European market, the main priority for it should have been the good relationship with EU authorities. Also the manager could feel the situation and change the place of raising bananas from Latin America to countries EU wanted to help.
2.What the implications if Chiquita prevails and the EU is forced to reverse its quota regime? What are the implications if the EU refuses to change its quota policies?
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