In the past the concept of art combined with business and commerce was a common and accepted practice among artists and society. Renaissance and Baroque workshops were quite different from those in the twentieth century. Modern artists create 'high' art deemed enlightening, whereas artists from centuries past created art for specific purposes. In comparison to the artists of the Renaissance and Baroque periods, it is a valid statement to propose that twentieth century artists face a greater challenge to think in the strategic terms of business and marketing.
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