While Mr. Schwartz had a very marketable product, much more planning was needed before he took the actions to open his pizza business. Robert Schwartz location, finances and forecasting proved to be a mistake. However, Robert excelled at promoting his pizzas and also setting the atmosphere for the restaurant. There are many things Mr. Schwartz learned from this experience.
First, he should have taken more thought to his location and flow of traffic. The location he chose, while near the local university, is hard to get in and out of. This will cut down on some of his business. …
