Strengths·Cash rich·Vertical integration (manufacture everything self)·Low bureaucracy·Speed of delivery·Tapping into youth·Feature jammed gadgets·Design of products·Constant R&D·Leadership vision·Image reingeneering (me-too 2 high end)·Marketing (pop up ads)·Key tie collaborations (T-Mobile, Jewewelry and matrix)·Chip customistaion·Consistency Weaknesses·Low software back up ·Heavy capital investment in hard assets·Image (me-too)·Low quality reputation·Not know as a total solution provider Life style(Nokia or Sony)·To internal in their structure no outsourcing! family Opportunities· To unseat Sony as a digital home solution provider·Growth markets CDMA China India·Building smart marketing·Image uplift Europe and Latin America·PEST changes·Packaging·Target age for products (teens)Threats·Corporate governance- Korean corporate scandal reputation·Japanese quality reputation·Software changes, trends and user friendliness·Cheaper production by rivals·Mimicing stratergy Lg and others·Asian Economic downturn·Potential of being bought out.·Impact of SARS and its revival.
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