Some brief facts about the company.
· Debbi Sivyer Fields began baking cookies as a teenager. She perfected her recipe and began selling them at community events in her town and then at a local department store.
· August 1977, within a year of being married to economist Randy Fields, Debbi aged 19, opened her first cookie store in Palo Alto, California. After one year she opened her second store.
· By 1981 the company had 14 Stores.
· In 1982 Mrs. Fields company changed to Mrs. Fields International in order to target the foreign markets.
· Franchising:
The Fields viewed franchising as a loss of control over the end product and loss of touch with the customer.
· Organization:
The organization was a flat structure.
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