Table of Contents
Executive Summary3
1.0Introduction4
2.0Analysis4
2.1Market Identification4
2.2Market Segmentation4
2.3Market Orientation5
2.4Marketing Channel Performance5
2.5Pricing Strategy5
2.6Customer Needs6
2.7Customer Analysis6
2.8Commercial Position7
3.0Conclusion7
Reference list7
Appendices8
Exhibit 1 - Distribution of wine sales by price class8
Exhibit 2 - Wine drinking habits by category and employment8
Exhibit 3 - Age distribution of wine drinkers by category9
Exhibit 4 - Wine Sales by category9
Executive Summary
Virtual Vineyards started in January 1995 and within 10 mont…
