MARKETING STRATEGIES OF A SUPERMARKET CHAIN
Chwastowicz Bart"omiej
Nr. ID 1509/K
Introduction.
In 1963, Carrefour invented the hypermarket1 concept and opened the first store of this type in France. Carrefour now serves more than 2 billion clients per year in its more than 9,000 stores, which are present in more than 26 countries spread across 3 geographic zones. The supermarket chain employs more than 240 thousands2 people. The group also operates, directly or via franchise. There are 1078 supermarkets under the signs of Champion, Stock, and Marché Plus. Moreove…
