New sociocultural trends in the U.S. and other countries should be noted as well in order to gain insight into what consumers want and need. Specifically in the hotel industry such trends, as a healthier lifestyle could be beneficial attributes to add to a chains marketing arsenal. For instance, low carbohydrate menus offered at hotel restaurants could target the aggressive Baby boomer population. Furthermore, weight and water aerobic instruction could be beneficial as well as the healthy lifestyle of consumers grow.
The structure of the hotel industry can become apparent after several classifications have taken place. The classification methodology shall start by including product levels followed by product types, sub-types, sub-sub-types and concluding at the brand level. …
