A chiseled man stands alone. His muscles bulge through a tight white t-shirt that subtly defines his silhouette. The positioning of his arms, hands, legs, and even the way his head is directed right at the camera, implies that there is more to this advertisement than the two words stamped across his chest...Calvin Klein.
Advertising today is very strategic and precise. As societal norms evolve over time, advertising seems to be the driving force defining what is acceptable. By using articles by Tom Reichert, Douglas Rushkoff, and the duo of William L. James and Arthur J. Kover, it is clear as to what is socially acceptable today and how advertising has impacted culture. Today's advertising shapes our culture by defining what is deemed socially acceptable because provocative advertisements are more prevalent in today's culture, advertising companies use new strategic tactics such as psychological targeting, and persuading audiences to enjoy the advertising system.
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