1.Frontal Attack
This is a direct attack based on the competitors’ strength. Usually the attack is done by offering lower price, better quality product, aggressive advertising, or better service quality to customers. This kind of attack is risky because if you lose, your sales, customers and public image will be in vain.
There are several types of frontal attack:
Pure frontal attack: neck and neck marketing battle
Limited frontal attack: focused on specific customers
Research and development based frontal attack: Develop a product to compete directly with the market leader.
Whichever approach you choose depends on market you are in and how fierce the competition is.
Example – Pepsi introduces Diet Pepsi when Coke introduces Diet coke. Both have strength of product expansion and a diverse product portfolio. So in a direct frontal attack, Pepsi also launches a product in response to its market challenger.
