In the essay "Can an Engine Pump the Valves in Your Heart" by Jean Kilbourne, she gives an example of how advertising companies use sex to sell their product. According to Kilbourne, advertisement of a product is more important than the product it self. In this close examination of the message in car advertising, Kilbourne finds much that is strange, distasteful, and even ridiculous. Nowhere is it more evident that advertising encourages us to believe we are in connection with our product than in car advertising.
Advertising has different effects on consumers; it changes their prospective…
