Rio Bravo IV - Case Analysis
Question 1. Are there any justifiable reasons for this response by NUMMI/Toyota people? Or was it just nit-picking?
Yes, there are justifiable reasons. In the Japanese culture, quality is the one of the most important determinates in choosing a supplier. They had specific standards that they developed and applied throughout their entire organization, they expected the same from their supplier (Garbage in - Garbage out premise). They saw promise in Rio Bravo IV's willingness to adapt to these changes and they rose to meet the challenge because they soon rea…
