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Marketing Analysis of "AXA" Insurance Company
| Nr. | Sadaļas nosaukums | Lpp. |
| Introduction | 3 | |
| 1. | About AXA insurance company | 4 |
| 1.2. | Mission | 4 |
| 1.3. | Beliefs and commitments | 4 |
| 1.4. | Strategic roadmap | 5 |
| 1.5. | Profile and key figures | 6 |
| 2. | The company’s operations influencing internal and external factors | 10 |
| 2.1. | SWOT and PEST analysis | 10 |
| 2.2. | Main competitors | 13 |
| 3. | Marketing MIX of AXA insurance company | 15 |
| Conclusions | 22 | |
| References | 23 | |
| Annexes | 24 |
Conclusions
1. AXA which is focused on offering financial protection is the holding organization for international financial services group, having its head quarter in France. Although AXA is as representation of group of companies but it has been organized independently in different countries as per country's specific rules and regulation. AXA has established itself as a key player in the wealth management/insurance sector in developing countries.
2. Analyzing main AXA insurance company’s internal and external environment indicators, it can be concluded that AXA penetration in the market was twofold that are direct entrance into the market as well as through acquisitions and has been successfully passing through organization's building phase, consolidation phase and has entered in the profitability or growth phase with a momentum of being progressive both in "in life segment" and "in non life" segment. The organization has carefully understood the drivers of the industry and aligned the strategy of optimizing distribution, enriching customers and distribution, building entrepreneurial firm's structure through delivering via effective operational model. It is significance in case of AXA that the firm is having tow kind of its competitor's one from "in life segment" and another from "non life" segment.
3. Looking through marketing mix information, we can see that AXA's business model entails fortifying, consolidating and developing organic growth by retaining existing clients and acquiring new ones to ensure that the Group is able to seize genuine opportunities for external growth. Also, AXA's growth can be attributed to its development efforts which are focused on the most profitable segments and seeks to enhance its positioning in developed or high-growth markets. A part of dissemination the information and key messages to its target audience, AXA shall also be using the affiliated website that shall obviously increase the flow of new potential customers to its website.
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Human beings, his family and properties are always exposed to different kinds of risks. Risk involves the losses. Insurance is a tool which reduces the cost of loss or effect of loss caused by variety of risk. It accumulates funds to meet individual losses. It is not device to prevent unwanted event of happening or cause of loss but protects them against that loss by compensating which as lost. Insurance contributes a lot to the general economic growth of the society by provides stability to the functioning of process. The insurance industries develop financial institutions and reduce uncertainties by improving financial resources. AXA Group (AXA) is the world's second largest insurance company.
