Most advertisers use humour or fantasy to attract our attention, but others try to shock us so that we remember their message.
Some adverts present us with a puzzle; they show an unusual image which at first doesn’t make sense.
For example: in the Nissan Micra advert.
This is a very small image, I could not find this ad in internet.
In this advert one man sleep and he have a half- shaved head, we want to know why the man has had his hair cut like that. In the end, we discover that a woman has shaved the man’s head because he borrowed her car!
Advertising has been updated with the slogan- The Micra. Ask before you borrow it.…
