1. Introduction
1.1 Purpose
The purpose of this report is to analyze the car manufacturing industry in Australia and discuss the competitors using Porter's and Kotler's theories. Particularly, this report will discuss Ford Australia, and evaluate its strategy and discuss issues that Ford has already had and Ford could use to gain a competitive advantage in the future which will be related to Kanter's "New Wisdom" and Day and Wensley Framework.
1.2 Background
The car manufacturing industry in Australia has grown well in the past few years, with trend in Sport Utility Vehicle (SUV) model. T…
