Conclusion
The goal of this project for Business to Business Marketing is to get a better insight on how the business relationship is between companies. We picked Hooghoudt for this assignment since they produce products and have lots of contact with other companies. To reach our goal we first had to describe Hooghoudt as we did in part 1.
In this part we gathered information that we received from Hooghoudt. Here we could see that (possible) suppliers for raw materials for Hooghoudt are Nedalco, Cargill and Langdon Ingredients. Hooghoudt has an extensive relationship with some of these suppliers since they contact each other ones a month. The (possible) suppliers for specialised equipment and machinery are Krones, Hunter Neil and Quadrant. Hooghoudt only deals with these suppliers when they need a new machine or for maintenance, which is a few times a year. The new export markets we determined for Hooghoudt are Spain, Russia and Germany. All of these markets offer great opportunities to grow and to become more familiar.
The second part explains that the marketing department is organised mostly above the line. In our recommendation we suggest that Hooghoudt should do more below the line promotion, this will increase awareness and popularity. We discussed the SWOT analysis and came to the conclusion that Hooghoudt cannot underestimate their threats and that they should use their strengths. Knowing the weaknesses can help us increase our opportunities.
…
