Case Overview
Nike's share price had declined significantly from the start of the year. Since 1997, Nike's revenues had plateaued at around $9 billion, while net income had fallen from almost S800 million to $580 million. Nike's market share in U.S. athletic shoes had fallen from 48 percent in 1997 to 42 percent in 2000. In addition, recent supply-chain issues and the adverse effect of a strong dollar had negatively affected revenue.
Management revealed plans to address both top-line growth and operating performance. …
