Advertising is a persuasive communication attempt to change or reinforce ones' prior attitude that is predictable of future behavior. We are not born with the attitudes which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object (e.g., tasting a new brand of beer), or some combination of the two. Furthermore, the main aim of advertising is to 'persuade' to consume in order to generate new markets for production.
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