Conclusion: Southwest...Where Are We Headed?
Globalization has had an indirect effect on Southwest's financial performance. While Southwest is solely a domestic airline, the drive towards globalization has allowed Southwest to further secure its position as the number one domestic airline.<Tab/>
Keeping with its user-friendly and highly demanded web site for online purchases and reservations, Southwest should consider rapidly diffusing self-service kiosks at all of the hubs that Southwest uses. Currently Southwest only has these machines in a limited number of hubs. Clearly the convenience of these machines will certainly be appreciated and will undoubtedly "add value" to the customer experience of Southwest patrons. With almost 50% of reservations made via the Southwest website, it seems only natural to incorporate this technology to all of the Southwest hubs as rapidly as possible. This will not only save the consumer time and effort, but will reduce the need for Southwest personnel in the airport, thus lowering the costs to the airline. Keeping costs low is essential for Southwest's strategy to be the low-cost leader.
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