Promotional objectives differ from one organization to another and within companies over time. Marketing efforts can be used in several ways. Promotion aspires to generate knowledge of a product and to encourage demand for a new product. Therefore, lets take a look at some familiar promotional methods, traditional word-of-mouth marketing, and the latest craze amongst the twenty something generation; buzz marketing.
<Tab/>The advertising blend for a product may consist of four major promotional methods: advertising, personal selling, public relations, and sales promotion.…
